Introduction
During my internship at Brndz — a creative digital agency specializing in film and marketing — I was immersed in the dynamic world of video production. From post-production work to on-set assistance, I had the opportunity to contribute to real client projects and internal productions. In addition, I conducted strategic research on how artificial intelligence can optimize the pre-production process, especially during the concept development phase.
My Role
As both a production assistant and researcher, I played a dual role within Brndz. I contributed to filming and editing tasks, supported the creative team during shoots, and developed visual materials. Simultaneously, I conducted research on the integration of AI in the concept phase of video production — exploring tools like ChatGPT, SHAI Creative, ComfyUI, and ImageFX. My final advisory report offered practical insights into using AI for storyboard creation, shotlist development, and visual storytelling, aimed at enhancing efficiency and communication with clients.