Landewé
Stuc Paint Supplies
Introduction
Stuc Pain Supplies approached me with a clear ambition: to pioneer online within their niche by launching a webshop that would not only reflect their brand, but also handle the complexity of their product offering. Despite a relatively limited assortment, each product came with a wide range of variables — from packaging formats to specific technical properties.
To meet this challenge, I developed a fully dynamic webshop using WordPress and WooCommerce, making it easy to manage product variants while keeping the user experience streamlined and intuitive. The result is a fast, responsive platform that scales with the client’s ambitions and provides clarity to every type of buyer.
My Role
I was responsible for both the design and development of the webshop, translating Stuc Pain Supplies’ offline expertise into an effective online experience.
The complexity lay in structuring the product data: each item had multiple attributes and conditions. To tackle this, I built a fully dynamic product system in WooCommerce, using smart filtering, conditional logic, and custom templates to keep everything manageable for both the client and their customers. Design-wise, I kept the interface clean and functional, matching the visual identity of the brand while prioritizing usability.
My goal was to deliver a webshop that didn’t just work — but truly made a difference in how customers navigate and understand complex products.
Client
Stuc Paint Supplies
Tools
WordPress, WooCommerce, Elementor, JetEngine
